The Franchised

The Franchised

5.0 (7 Reviews)
Est. 2022
Ashford, UK
Franchise ConsultantsFranchise MarketingFranchise Recruitment

Fine-Tune Your Franchisee Recruitment. Amplify Your Growth.

Franchising is powerful, but only when it’s done right. Too many franchisors are stuck spinning their wheels attracting the wrong leads, struggling with poor conversion rates and ultimately, wasted ad spend.

We’re here to amplify the voice of ethical franchising to make it exciting, scalable, and trusted. We help you attract the right franchisees, build a recruitment machine that works, and grow a network that performs.

Because when franchising works, it really works…for everyone.

HOW WE DO IT

We bring clarity, structure and creativity to your franchisee recruitment. Whether you need a full strategy overhaul, a digital audit, or marketing firepower, we plug the leaks and tune the process to convert.

Here’s how we do that:

  • Bespoke recruitment strategy workshops
  • Detailed outcome focused audits (with mystery shops!)
  • Content and marketing creation that actually works
  • Sales training that builds trust, not just pressure
  • Lead handling support to stop good prospects slipping away

WHAT WE OFFER

Franchisee Recruitment Audits

Spot where you’re losing leads and fix the gaps. From websites to social presence, we uncover the good, bad and ugly, then give you actions to move forward.

Recruitment Strategy Workshops

In-person, high-impact sessions that leave you with a clear roadmap, smart comms, and a lead nurture plan that actually converts.

Marketing & Content Services

Campaigns that connect. Videos that spark curiosity. Socials that build trust. Copy that sings. From ad creative to franchise brochures, we build it with you.

Ongoing Mentorship

Because strategy without follow-through is just noise. We’re there monthly to make sure everything you plan gets done and done well.

1-Hour Sessions

Need a sounding board or a shot of clarity? Book a 1:1 focused on franchisee recruitment. No waffle, just straight-up guidance tailored to your brand.

WHO WE ARE

We believe recruitment isn’t just about numbers and copy & paste processes, it’s about finding the right people who are in tune with your brand and values. This is why everything we do is shaped by three core principles:

Curiosity

We ask better questions, explore unexpected ideas, and always dig deeper to find the real problem (and the smart solution).

Boldness

We don’t follow tired tactics or accept the status quo. We challenge franchisors to think differently, take action, and stand out in a crowded market.

Empathy

We get what it’s like to be in your shoes. We understand the pressure, the pace, the goals and we never lose sight of what your ideal franchisee needs to feel, see, and believe.

Ultimately we believe recruitment should be smart, strategic, and human.

We know the industry. We challenge the clichés. And we care deeply about helping you scale the right way.

WHO WE WORK WITH

You’re likely a good fit if:

  • You're serious about growth
  • You're tired of not growing your franchise at the rate you expected
  • You’re ready to invest to fix franchisee recruitment properly
  • You believe in ethical franchising that works long-term

Ready to amplify your franchisee recruitment?

Client Testimonials
avatar 3

Nikki Talbot - Founder & Franchisor - Pudding & Pie

September 9, 2024

“Ed is absolutely amazing! His knowledge and experience in franchise recruitment are second to none. I’ve had the pleasure of working with Ed several times, and each time I come away with new insights and practical strategies. Whether you’re just starting your franchise journey or need a fresh audit of your current processes, Ed is the go-to expert. He’s approachable, easy to work with, and full of actionable ideas that deliver immediate impact. I highly recommend reaching out to Ed if you’re looking to grow your business—regardless of your industry or stage. It may be the best decision you make!”

avatar 3

Cristina Grancea - Founder & Franchisor - Sylvian Care

September 9, 2024

“Thank you so much for all your support. We’ve found your sessions and your feedback incredibly helpful. We are looking forward to implementing the ideas we’ve worked through so far and seeing the results unfold.”

avatar 3

Tommy Balaam - Founder & Franchisor - Captain Fantastic

September 9, 2024

“Ed Purnell has been an invaluable asset in making Captain Fantastic franchise-ready. Alongside revamping our email nurture campaign and brochure, he even took the time to review each of our franchises, identifying ways we could better support them and enhance profitability. His hands-on approach, from mystery shopping our procedures to refining our support systems, has given our brand the polished edge needed for nationwide expansion. Thank you, Ed, for your dedication and expertise – we couldn’t have reached this stage without you!”

avatar 3

Dani Girolami - Global Franchise Marketing Manager - ERA Group

September 9, 2024

"Ed Purnell and The Franchised have been instrumental in enhancing our franchise recruitment marketing efforts, specifically with the production and editing of our recent series of franchise recruitment videos. Ed’s extensive knowledge and experience in the franchising industry, combined with his innovative marketing strategies, have enabled us to develop the high-quality resources needed to significantly boost franchise candidate engagement. His expertise has added substantial value to our recruitment process."

avatar 3

Josh Brown - CEO - Foundation Sports

September 9, 2024

"Ed's insight into framing techniques and helping us navigate the franchisee recruitment process has been incredibly valuable. He's given us a clearer perspective on how to approach potential candidates, and his expertise has been a great asset to our journey. I’d highly recommend Ed's services to any business looking to expand through franchising.”

avatar 3

James Wilson - Founder & Franchisor - Soccer Shooters

September 9, 2024

“Great session with Ed on franchisee profiling. Ed had a clear system and plan, clearly knows his stuff, and went above and beyond what was expected. Definitely recommend, and I will be back for more expert franchise support in the future.”

avatar 3

Jonathan Sabater - Brand & Marketing Director - CareYourWay

September 9, 2024

As a business that is still relatively new to the large world of franchising, The Franchised and Ed have been incredibly helpful in offering advice, support, and priceless knowledge about the industry, offering solutions wherever possible. As a new franchise, all expenditures must be justified, and we have been really pleased with Ed's service and help.

Get in touch with us today to find out more about how we can help.

The Franchised helps franchisors to fine-tune their franchise recruitment to amplify their growth. We work with franchisors like you to build high-return franchisee recruitment strategies that maximise your franchise marketing budget and resonate with high-quality prospects. ... Read More

Our Services Include:

  • Franchise Recruitment Lead Management
  • Franchise Recruitment Marketing
  • Franchise Recruitment Con
Get In Touch Usually responds within 24 Hours
Featured Franchises For Sale

Discover our handpicked selection of exciting franchise opportunities for sale.

Subscribe to our Free Newsletter

Sign up and receive the latest opportunities and news straight in your inbox.